Dedicated Sleep originally provided sleep solutions for the trucking industry. To explain, truck drivers are now required by legislation to be tested for sleep apnea, and the employers (truck companies JBHUNT, ENGLAND, SCHNEIDER, PEPSI, WALMART) are the ultimate customers. The trucking companies sign on companies such as Dedicated Sleep, to provide them the service of handling the sleep needs of their drivers, ultimately reducing overall company risk (reducing costs) by treating sleep disorders for their drivers. As the trucking industry is still a major part of Dedicated Sleep's mission, other avenues of business in different markets have presented itself.
The initial goal is to expand the potentials of the Dedicated Sleep's brand while not venturing off too far from the original version. Dedicated Sleep needed a general corporate image while still using the yin yang symbol in some way.