Project Overview: Ritten Data Studio Launch
Data Studio is an AI-powered reporting assistant built inside Ritten, an electronic medical record (EMR) platform for behavioral health clinics. Traditionally, clinic leaders had to dig through messy spreadsheets or wait days for custom reports just to see how their clinic was running. Data Studio fixes this by letting supervisors ask questions in plain English—like "Show admissions by program over the last 6 months"—to instantly generate charts, tables, and dashboards.
The Campaign Objective
The goal of this launch was to drive paid upgrades among existing Ritten customers. The campaign focused heavily on product-led growth (PLG), showing clinic directors how the tool eliminates reporting bottlenecks, saves hours of manual work, and helps them make faster business decisions.
Key Marketing Assets Developed
To bring this launch to life and guide users through the conversion funnel, I created a comprehensive suite of digital, in-app, and sales enablement assets:
1. Web & Digital Assets
Product Landing Page: Designed a client-facing landing page featuring clear positioning, core use cases, frequently asked questions, and a direct call-to-action to book a demo or start a trial.
https://www.ritten.io/ri-data-studio
Role-Based Email Drip Campaign: Built a 4-part automated email nurture sequence in HubSpot tailored to specific clinic leadership roles, including Admissions, Operations, Clinical, and Billing leads.
Launch Webinar: Outlined and promoted a 30-minute educational launch event titled, "Run your clinic with questions, not spreadsheets: Meet Data Studio."
2. In-App Marketing & Content Assets
Disabled-State Splash Page: Designed a visual, "splashy" promotional page inside the Ritten platform. When non-paying users click on the reporting tab, they see a pitch, key benefits, and a quick trial option.
GIF & Video Storyboard: Scripted a 20-to-30-second looping video for the in-app banner that visually demonstrates typing a prompt, generating a chart, and saving it to a custom dashboard.
Interactive "Prompt Pack" Guide: Created a downloadable, beginner-friendly resource titled "20 questions to ask Data Studio in your first week" to help users overcome the blank-page problem and build daily reporting habits.
3. Internal Sales & Support Enablement
CSM Playbook & Talk Track: Developed an internal guide for the Customer Success team covering target audiences, objection handling, and an onboarding checklist to assist with self-serve activation.
ROI Calculator Template: Built a simple framework for sales calls to help clinics calculate exactly how many hours and "reporting fire drills" they save each month by upgrading.
Executive Summary PDF: Designed a concise, one-page business case that operational leads can easily forward to financial buyers (like a CFO or COO) to justify the purchase.
SpecialtyCare Brand Refresh
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SpecialtyCare is the leading provider of perfusion and IONM services in the country and we specialize in other critical support service areas. More than 1,100 hospitals and more than 13,500 physicians trust SpecialtyCare to improve operating room efficiencies, reduce costs, and most importantly, provide awesome people.
Why Rebrand?
Remove SpecialtyCare from a historically negative brand, without changing the organizations name.
Differentiate SpecialtyCare within the marketplace
Solution
Focus on data driven results.
Focus on company culture, and overall employee well-being.
Use a modern approach to refresh the image of the organization.
SpecialtyCare is hosting a whiskey tasting event where healthcare industry leaders can network.
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The SpecialtyCare Speakeasy Whiskey Tasting Event was a marketing effort to host a meet and greet event to serve as an opportunity for healthcare professionals to network, build relationships, and explore potential collaborations or business opportunities. It provided a platform for individuals from various industry leaders to connect, exchange ideas, and establish rapport in a relaxed setting. The purpose was to foster meaningful connections, expand professional networks, and lay the groundwork for future partnerships or ventures. Additionally, this event also facilitated knowledge sharing, industry insights, and the exchange of best practices among attendees. Ultimately, the goal was to cultivate a supportive business ecosystem where participants can leverage each other's expertise, resources, and connections for mutual benefit and growth.
Mailer invites were sent out to specific contacts to inform potential attendees about the event and encourage their participation. High-end invitations with golden tickets printed on gold foil paper were sent out to targeted leaders. The idea of sending out physical invitations via mail, was to beef up the exclusivity associated with the event. These invites serve as a formal invitation, capturing the recipient's attention and generating excitement about the upcoming event. Aside from the whiskey tasting itself an extra ensentive was added to the event. All attendees had a chance to win a handmade whiskey box with two bottles of local whiskey accompanied with whiskey glasses and rocks showcasing the event. Overall, the mailer invites played a crucial role in driving awareness, engagement, and ultimately, the success of the marketing event.
Campaign Proposal: Overcoming Geographic Barriers to Substance Abuse Treatment
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Problem
Census at Northpoint Colorado's treatment facility indicates a concerning decline in admissions.
Residents situated in the Rocky Mountains face logistical challenges in accessing and committing to treatment due to their remote location.
Solution
Launch an advertising campaign tailored to individuals residing in rural areas, emphasizing the accessibility of treatment despite geographic distance.
Implement a strategic approach by utilizing billboards strategically placed in key rural areas to increase brand visibility.
Employ geotargeting techniques to reach individuals within a three-hour radius of the treatment facility, maximizing advertising impact.
Craft compelling ad content centered on the importance of seeking assistance for substance abuse, emphasizing that distance should not impede one's journey to recovery.
