Campaign Proposal: Overcoming Geographic Barriers to Substance Abuse Treatment
-
Problem
Census at Northpoint Colorado's treatment facility indicates a concerning decline in admissions.
Residents situated in the Rocky Mountains face logistical challenges in accessing and committing to treatment due to their remote location.
Solution
Launch an advertising campaign tailored to individuals residing in rural areas, emphasizing the accessibility of treatment despite geographic distance.
Implement a strategic approach by utilizing billboards strategically placed in key rural areas to increase brand visibility.
Employ geotargeting techniques to reach individuals within a three-hour radius of the treatment facility, maximizing advertising impact.
Craft compelling ad content centered on the importance of seeking assistance for substance abuse, emphasizing that distance should not impede one's journey to recovery.